When Petter Stordalen, the billionaire hotelier got here thundering on a jet-ski by way of the canals of Malmö in his handcrafted Balmain-jacket, hundreds of baffled spectators thought they had been on the set of Mission Unattainable 5. Then he crashed head first into the concrete stairs.
Why? To open a resort.
Named the “the flashiest Scandinavian on the planet” by Forbes Journal, the 52-year outdated Petter Stordalen has accomplished an Iron Man race, been chained to a bridge whereas protesting a UK nuclear remedy plant and as soon as did a double Arabian flip on stage with Prince.
His newest stunt, culminated in a double doughnut on the water earlier than crashing his jet-black jet-ski onto a ramp. However the jet-ski, because of the extreme velocity, continued handed the ramp into the steps, propelling Stordalen into the concrete stairs. Excessive on adrenaline Stordalen, with safety guards and media in tow, ran by way of the group and jumped on stage screaming “Malmo!” And similar to that, in entrance of 10.000 thousand Swedish celebrities and enterprise leaders, Clarion Resort & Congress Malmö Dwell – the 400 million greenback improvement that’s altering the Malmö shoreline – was inaugurated.
On his twitter account @PetterStordalen the billionaire was making enjoyable of his jet-ski mishap:
So.. I simply landed in Malmö. On my ass. From a jetski. In 40 mph. Beste hotellåpning noensinne! #clarionmalmoelive https://t.co/FSiwJLomn7
— Petter A. Stordalen (@petterstordalen) June 4, 2015
The Norwegian daredevil and billionaire (his estimated fortune of 1.6 billion USD) is recognized for his spectacular resort openings. For his resort on Arlanda airport he spent two days practising Australian abseiling, earlier than working down the facade of the resort to mark the opening of the 57 meter tall resort.
For the opening of his resort in Drammen, Norway, he set hearth to an electrical guitar onstage and for his 200 million greenback Clarion Resort Publish in Gothenburg, Sweden, he descended from the ceiling inside an enormous disco ball rigged out with drums he was enjoying. Three months later he opened an enormous resort in Trondheim, Norway, driving by way of the viewers on his 2200 cubic customized constructed motorcycle. In Tromsø, for Resort The Edge, he did off-piste snowboarding along with two Olympic Medalists.
And now, for the opening in Malmö, in accordance with Stordalen it’s Europe’s first mixed resort and live performance corridor, he went even larger. On big outside screens the viewers might observe him descend from his Riva Rivarama onto his jet-ski, jetting full velocity within the canals of Malmö lastly arriving like one thing out of a Hollywood-movie by hitting a ramp and crashing on the concrete, jet-ski and all.
1000’s of individuals had gathered within the Swedish metropolis, lately ranked the world’s fourth most progressive metropolis, to look at Stordalen open town’s new landmark resort, Clarion Resort & Congress Malmö Dwell. A undertaking which is mainly a metropolis inside a metropolis.
Norwegian director Preben Winther Hansen shot the Mission Unattainable-inspired video of the opening.
“We knew he was a sporty dude, however we have now by no means seen anybody drive a jet-ski like that. Zero f**ks got, he simply went for it.”