Icelandair Stopover Move: A boarding cross that thinks it’s a gig ticket

To have fun their 80th anniversary, Icelandair has launched a brand new free service: the Icelandair Stopover Move on their London to New York through Iceland route. This service transforms the boarding cross right into a ticket to take pleasure in reside leisure whereas within the air with alternatives to expertise gigs, backstage passes to music festivals and even the odd soccer match throughout a stopover.

Why are Icelandair providing a lot leisure?

A brand new development report asserts that fliers think about lengthy flights as wasted time. A world research of 9,000 air passengers revealed that one third can be extra probably to decide on an airline which supplied free reside leisure as a part of their in-flight programme.

In response, Icelandair has curated a sequence of performances given by airline workers who underwent stage college coaching to reinforce customer support. Workers have been immersed into theatre methods so as to add to their repertoire of expertise, bettering something from boosting the temper to energetic listening, considering on their toes, calming stressed kids and reassuring scared passengers.

Onboard, a three-act present goals to transport passengers from 1937 proper via to the long run, all on one transatlantic flight from London to New York through Iceland.

Analysis findings additionally revealed 52 per cent of fliers find yourself bored while on a flight and nearly 4 in ten view the time within the air as wasted time. A staggering 78 per cent of fliers admit the folks on their aircraft with them, akin to cabin crew, could make or break a journey. 4 in ten even stated a cabin crew member has gone out of their solution to entertain them on a flight, by doing issues akin to telling jokes, amusing kids and even educating them among the native language of their vacation spot they usually crave extra of this.

Birkir Hólm Guðnason, CEO at Icelandair, feedback:

In our 80th anniversary month we’re proud to introduce our free efficiency sequence, Icelandair Stopover Move. The analysis findings present there is a chance for us to remodel wasted time into time nicely travelled. We’ve at all times put customer support at our coronary heart, and now we’re trying to pioneer a brand new service to thrill and entertain our clients, starring our proficient workers.

Some passengers can be accompanied to those occasions by a Stopover Buddy. The Buddies are workers who’ve glorious native data and can present an genuine expertise for passengers.

These embrace unique entry to a reside lounge session within the airport, a seat on the chef’s desk as a part of Iceland’s Meals & Enjoyable pageant, backstage passes to fulfill an Icelandic band earlier than they go on stage.

This service runs until March 2018.

Extra data: Icelandair.co.uk/stopover-pass.


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