Icelandair Stopover Move: A boarding move that thinks it’s a gig ticket

To have a good time their 80th anniversary, Icelandair has launched a brand new free service: the Icelandair Stopover Move on their London to New York by way of Iceland route. This service transforms the boarding move right into a ticket to get pleasure from stay leisure whereas within the air with alternatives to expertise gigs, backstage passes to music festivals and even the odd soccer match throughout a stopover.

Why are Icelandair providing a lot leisure?

A brand new pattern report asserts that fliers think about lengthy flights as wasted time. A world research of 9,000 air passengers revealed that one third could be extra probably to decide on an airline which supplied free stay leisure as a part of their in-flight programme.

In response, Icelandair has curated a collection of performances given by airline employees who underwent stage faculty coaching to reinforce customer support. Workers had been immersed into theatre strategies so as to add to their repertoire of expertise, bettering something from boosting the temper to energetic listening, considering on their toes, calming stressed youngsters and reassuring scared passengers.

Onboard, a three-act present goals to transport passengers from 1937 proper by to the long run, all on one transatlantic flight from London to New York by way of Iceland.

Analysis findings additionally revealed 52 per cent of fliers find yourself bored while on a flight and nearly 4 in ten view the time within the air as wasted time. A staggering 78 per cent of fliers admit the individuals on their airplane with them, reminiscent of cabin crew, could make or break a journey. 4 in ten even stated a cabin crew member has gone out of their option to entertain them on a flight, by doing issues reminiscent of telling jokes, amusing youngsters and even instructing them a number of the native language of their vacation spot and so they crave extra of this.

Birkir Hólm Guðnason, CEO at Icelandair, feedback:

In our 80th anniversary month we’re proud to introduce our free efficiency collection, Icelandair Stopover Move. The analysis findings present there is a chance for us to rework wasted time into time nicely travelled. We’ve at all times put customer support at our coronary heart, and now we’re seeking to pioneer a brand new service to please and entertain our clients, starring our gifted employees.

Some passengers shall be accompanied to those occasions by a Stopover Buddy. The Buddies are staff who’ve wonderful native information and can present an genuine expertise for passengers.

These embody unique entry to a stay lounge session within the airport, a seat on the chef’s desk as a part of Iceland’s Meals & Enjoyable competition, backstage passes to fulfill an Icelandic band earlier than they go on stage.

This service runs until March 2018.

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