Sweden reclaims names of scenic areas from IKEA as on-line searches of those iconic spots reveal towels, sofas, and waste bins.

What do a bathroom brush and a gorgeous Swedish lake have in frequent? They each share the identical title, however for years Bolmen has been higher often called a bathroom brush offered by world furnishings large IKEA, as an alternative of a picturesque lake in southern Sweden.

Sweden is campaigning to reclaim its improbable areas throughout the nation and assist UK travellers uncover the Originals. 

From beautiful nationwide parks to lovely buildings, 21 iconic locations throughout Sweden have impressed the names of well-known and cherished furnishings and home items. Nevertheless, this has resulted in guests to the nation lacking out on experiencing the beautiful gems of Sweden as on-line searches of those iconic spots reveals towels, sofas, and waste bins.

With over two thirds (68%) of travellers looking for a European escape subsequent yr, Go to Sweden has taken motion to disclose the reality behind these often-funny sounding Swedish product names to supply travellers extra alternatives to discover the nation.

Nils Persson, Chief Advertising and marketing Officer, Go to Sweden.  says

“In Sweden, we’re happy with IKEA and in a means, you possibly can say that they helped us make Swedish locations world-famous by the names they borrowed for his or her merchandise. Now we would like, with heat and a twinkle in our eye, to indicate the originals behind the product names and invite the world to find the entire of Sweden.”

With its various and spectacular pure surroundings, almost 270,000 islands and 95,700 lakes, beneficiant Proper of Public Entry (‘Allemansrätt’), wealthy tradition and lengthy historical past, Sweden provides a smörgasbord of locations and memorable experiences. These embody the whole lot from Viking monuments to picturesque cities, castles, and silver mines, with actions from white-water rafting to canine sledging, fly-fishing and ice swimming. 

21 Locations reclaimed by Sweden:

  1. Bolmen, a big lake within the Småland area of southern Sweden (rest room brush)
  2. Järvfjället, a mountain in Swedish Lapland (gaming chair)
  3. Extorp, a suburb of Stockholm (couch)
  4. Skärhamn, a fishing village on the island of Tjörn off the coast of West Sweden (door deal with)
  5. Stubbarp, a manor home within the Skåne area of southern Sweden (cupboard legs)
  6. Kallax, a coastal village close to Luleå in Swedish Lapland (storage shelf)
  7. Höljes, probably the most sparsely populated areas in Sweden, a forest within the Värmland area (pendant lamp)
  8. Hemsjö, a village within the Blekinge area (block candle)
  9. Toftan, a lake within the Dalarna area (waste bin)
  10. Mästerby, a historic battleground on the island of Gotland (a step stool)
  11. Voxnan, a river with waterfalls and rapids within the Hälsingland area (bathe shelf)
  12. Himleån, ravines within the Halland area (tub towel)
  13. Laxviken, a rural village within the Jämtland Härjedalen area (cupboard door)
  14. Ingatorp, A village the place you´ll discover one in all Sweden’s oldest wood buildings, within the  Småland area (extendable desk)
  15. Misterhult, an archipelago of two,000 islands close to Kalmar within the Småland area (a bamboo lamp)
  16. Vrena, a village close to the east coast within the Sörmland area (countertop)
  17. Björksta, a village near the college city of Uppsala (image with body)
  18. Norberg, a small city in Västmanland area (folding desk)
  19. Askersund, a small city close to Örebro in central Sweden (cupboard door)
  20. Rimforsa, a small village within the Östergötland area of east Sweden (work bench)
  21. Bodviken, a mountain lake within the UNESCO World heritage space of the Excessive Coast in northern Sweden (washbasin)

To vary perceptions and to assist travellers see past the home items, Bolmen has launched a brand new slogan: “Bolmen – greater than an IKEA rest room brush” to encourage journey to the beautiful lake.

Magnus Gunnarsson, Chair of Smålands Sjörike and municipal council member in Ljungby mentioned:

“We do recognize that IKEA has named a product for our lovely lake and that Go to Sweden is bringing world consideration to this. However now we wish to present the world that Bolmen is a lot greater than an merchandise with which you clear your rest room. It’s an extremely lovely place, a lot cherished by us locals. We wish to invite the entire world to spend time in our great, unspoiled pure surroundings, displaying the identical care we do and having fun with the crystal-clear water.” 


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